Depending on its size, your business probably spends anywhere from $1000 to $10000 a month on marketing and advertising. This is how you reach new customers and grow your business. The common outlets are radio, network tv, cable tv, and newspaper. Let's take a look at a couple of these media. The following are in no particular order.

Cox Cable TV, 36,000 total subscribers in Fort Smith.  With several different channels to break that number into, it becomes more difficult to reach all 36,000 subscribers without spending a great deal of money.  But at around 8 or 9 dollars a spot average, it is relativly cost effective.  Cox's numbers have been hurt by widespread use of satelite TV.  But it is still a pretty good advertising outlet for a large number of businesses.

Radio, The top radio station does about 30,000 listeners, so when you think about it, there are so many people listening in their cars, it is a great way to advertise.   You can reach a pretty large audience at a pretty good price.  Fort Smith has many radio stations to choose from so choosing the right stations becomes important.

The Newspaper, distributes approx. 50,000 papers daily.  This doesn't mean they have that many readers, however.  It is impossilbe to accurately calculate the exact number that are being read, or how many pages, or what sections each person reads.  There are usually plenty left in newstands as well.  This is a good advertising media because of demographics and the classifieds. 

The Internet, Many businesses don't consider this as an advertising outlet but over a third of the people in Fort Smith and the surrounding area are on the Internet making this the largest media outlet outside of network TV in our area.  Few businesses have found how to take advantage of this properly, however.  In order to make good use of the Internet you need a well designed website from a company like ours.  The website should include nice graphics, fast load times, as well as an acurate presentation of your business.  The website also needs to be optimized for search engine visability which is not the same thing as search engine submission., or meta tags.  When done properly, your Internet investment can easily provide you with years of valuable advertising at a cost that is nominal compared to other outlets.  Call Kirkham Systems today and let us provide you with the best web site possible, and show you how to take advantage of one of the largest medias in Fort Smith.